New York

Yoko Ono

André Emmerich/Deitch Projects

This summer Macintosh got around to John and Yoko in its “Think Different” campaign, choosing a classic image from the “Bed-In for Peace” honeymoon back in 1969. Ghandi, Buzz Aldren, Einstein, and Ali preceded the peaceniks on billboards and in magazines, but it always seemed to be in the cards that the two would join this genius gang sooner than later.

John for one seems overqualified to represent a computer company casting itself as übercreative. Where his life’s work was concerned, notorious was never in question and innovation was in constant overdrive. “Right now the Beatles are more popular than Jesus Christ.” That’s pure John Lennon. But then there’s Yoko. Her work has never exactly suffered from hubris. The parched literalism underpinning her earliest efforts found reception within the yawning indulgence that was the Fluxus movement, the sputtering bulb in the otherwise dazzling

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