berlin

Gösta Röver

Kuckei + Kuckei

Can contemporary art find a place in spectator sports? Gösta Röver decided to find out—by sponsoring the Sport Verein Erbsen (Erbsen sports club), a men’s soccer team near her hometown of Göttingen. Röver, who now resides in Berlin, proposed an “imagetransfer” project to the minor-league team: She would purchase and design their uniforms, provided the players would wear them— with her logo—for the 1998–99 season. Though skeptical at first, the team accepted her offer and Röver obtained the rights to record every game. On Sunday afternoons, from September to June, the players of Erbsen ran about the field, kicking the ball, the artist’s name and her slogan—“FREIE PROJEKTE + PRODUKTE” (free projects and products)—emblazoned across their chests. For the artist, each of the twenty-eight games was an exhibition, that is, a chance for her work to be seen in a public space.

With the show at Kuckei

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