ALFRED STIEGLITZ, EDWARD STEICHEN, AND JULIA MARGARET CAMERON have all had large exhibitions in the last few years. So why not F. Holland Day? F. Holland who?

Fred Holland Day was born in Boston in 1864, the same year as Stieglitz. Like Cameron, Day took intense, dreamy portraits of his friends and their children. Like Stieglitz and Steichen, he became one of the leading pictorialists, or “fuzzy-wuzzies,” as Edward Weston once called them—those turn-of-the-century photographers who tried to emulate painting through their blurry photographs of picturesque tableaux. So how is it that Stieglitz,

“CUSTOMIZED: Art Inspired by Hot Rods, Low Riders and American Car Culture,” was a vast improvement on the Guggenheim's “Art of the Motorcycle.” Organized by assistant curator Nora Donnelly, this ambitious exhibition featured nearly seventy works in all media, roughly divided into three sections: drawings and paintings by car customizers; photographs documenting the community surrounding hot rods and low riders; and examples of contemporary artists' appropriations of the look and attitude of car culture

The ICA's main gallery housed work from the '30s through the '50s by hot-rodder artists, who