• Gerwald Rockenschaub

    Sony Style Store

    Any artist wishing to thematize the play between forces of culture and capital would be well advised to seek contact with the real economy. Otherwise, an analysis or critique of this relationship would be rather a bloodless proposition. What happens, though, when an artist participates directly in the creation of market value and enters into the exchange of commodities through his or her own works? Then there is very quickly talk of decoration—it's just a short step from the store windows Andy Warhol designed in New York to the kind of art that plays right into the business strategies of today's

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