The Web as new-millennium juggernaut is already an old anthem, and it was only slightly refreshed by a politically hip twist at the twenty-third annual Ars Electronica new-media festival. At a cost of nearly $1.7 million dollars and with 1,373 artists submitting work for the Prix Ars, which takes the Oscar-like form of the Golden Nica, the festival is no small affair. Still, like digital art itself, it has remained marginalized in the larger arena, and its codirectors, Gerfried Stocker and Christine Schöpf, took a calculated run this year at greater art-world relevance. Riding the coattails of