Rooseum Center for Contemporary Art

“Every tool is a weapon if you hold it right.” Superflex—the artists collective composed of Bjørnstjerne Reuter Christiansen, Jakob Fenger, and Rasmus Nielsen—take the Ani DiFranco lyric as a truism but also as a call to arms. Like Empire authors Michael Hardt and Antonio Negri, who also cite DiFranco, the Danish trio embrace globalization for its creative and liberatory potential. Their first major solo show appears as an elaborate advertising campaign for a multinational that seizes art’s internationalism to effect social change.

With its blatantly commercial tropes, Superflex’s work aptly reflects the end of the autonomy of aesthetics, which has been safeguarded by the fading liberal-democratic nation-state. As McDonald’s uses “Mc,” the trio deploys “Super” to name a whole line of products whose novelty could serve millions a taste not of weary meat but of political change. There’s the

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