new-york

Assume Vivid Astro Focus

Deitch Projects

It’s easy to imagine Assume Vivid Astro Focus (aka thirtysomething Eli Sudbrack) submitting the winning bid to design the bar at the local student union. But as an artist whose practice aims to represent, according to the breathless press release, a “record of everything that is a part of someone’s life and everything that’s added to that person’s life every day,” his output is somewhat less convincing. An overripe blend of psychedelia and glam, pop kitsch and kitsch pop, AVAF’s attempt at sensory overload is fun for the first five minutes and a drag thereafter.

Under a name forged from two disparate musical sources—original industrial band Throbbing Gristle’s album Assume Power Focus and late-’80s indie merchants Ultra Vivid Scene—Sudbrack invokes a turgid mishmash of inspirations ranging from Brazilian Carnival to prog-rock album-cover design to children’s coloring books to Tibetan

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