london

Josephine Pryde

CUBITT Gallery | Studios | Education

It is so easy to be carried along by the preferences of the moment, to take decisions on the basis of common knowledge, cliché, and trite assumption. If Josephine Pryde’s photographs appear reticent, even gnomic, it is due in large part to her dislike for such uncritical behavior. Where they might seem to flirt with blankness, they do so as much to recall and tap into photography’s other history as a medium for scientific experiment, observation, and record as to shine a light on some consumerist aesthetic of dumbness. The eye of the consumer is there, naturally, but that’s not all there is. The starting point for this show was an article in The Economist on how “men lose their fiscal prudence in the presence of attractive women.” Not only do our brains work in predictable, gender-specific ways; even our economic decisions are strongly influenced by visions of beauty.

Six photographs made

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