Ghent

Willem Oorebeek

Stedelijk Museum voor Actuele Kunst (SMAK)

Only the most attentive readers of the Belgian art journal De Witte Raaf might have noticed something odd about its November-December 2002 issue. By manipulating the printing process of four pages, including the cover, Brussels-based artist Willem Oorebeek made the black text gain in intensity. Virtually imperceptibly, the magazine’s bare graphic design and stark layout, which incidentally hasn’t changed for thirteen years, was granted a certain added brilliance. The by now iconic look of a magazine broadly perceived as highly theoretical was highlighted and suddenly made to appear as an image in itself.

Oorebeek has performed these kinds of intricate investigations into the status of the visual within media for several years now, exploring the contemporary use, appeal, and power of images. He chooses printed images and documents of varying origins (posters, ads, journals, magazines,

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