In late spring 2006, as bitter immigration debates were raging and vigilantes patrolled the border desert, a curious billboard appeared along a San Diego freeway near the United States–Mexico line. The back view of a man dressed in combat fatigues and sporting a crew cut confronted the sprawl of Tijuana a few hundred yards away. DON’T BE A MAN FOR JUST A MINUTE. BE A MAN YOUR WHOLE LIFE, the text at the top obliquely exhorted. Shortly thereafter, an anti-immigration group with ties to the Minutemen placed a red, white, and blue billboard on the other side of the freeway that screamed, STOP THE