It perhaps should come as no surprise that Haim Steinbach’s practice has seemed increasingly relevant during the past decade, a period in which the rituals around commercial objects have become all the more pervasive and resolved in their choreographies of desire. Indeed, the heightened attention to design in mass culture—its near-total application in commerce, from the making of products to the construction of display space, at the service of rendering life itself more a matter of lifestyle—would seem an immediately resonant context for an artist long interested in the ways in which our subjectivity is inflected by the things with which we choose to surround ourselves. One might even productively compare corporate focus groups, which seek to articulate and refine the emotional and intellectual associations consumers have with their belongings, with Steinbach’s recent projects, in which
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