turin-italy

“Greenwashing”

Fondazione Sandretto Re Rebaudengo

Greenwashing, according to Wikipedia, means “misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” “Greenwashing. Environment: Perils, Promises and Perplexities,” curated by Ilaria Bonacossa and the Barcelona-based curatorial office Latitudes (Max Andrews and Mariana Canépa Luna) at Fondazione Sandretto Re Rebaudengo, positioned itself critically within a history of shows engaging with environmental issues—from eco-positive approaches like “Beyond Green: Toward a Sustainable Art,” organized by Stephanie Smith at the Smart Museum of Art at the University of Chicago in 2005, to more self-questioning undertakings such as the Eighth Sharjah Biennial, “Still Life: Art, Ecology and the Politics of Change,” 2007, which, in the interest of full disclosure, I cocurated. “Greenwashing” took its stand against the false promises

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