montreal

Geoffrey Farmer

Musée d'art contemporain de Montréal

Geoffrey Farmer’s video The Fountain People, 2008, consists of footage of a fountain located in front of an escalator, most likely in an upscale shopping center. While waiting for some narrative to commence, and perhaps for the titular characters to appear, one must make do with the banal sight of spouting water, the dull glow of lights underwater, and the sedating stream of Muzak. In the accompanying installation, the two typewritten pages affixed to the wall provide little interpretive guidance but allude to strange aquatic forces that covertly watch, surround, and transform in ways analogous to the workings of a pervasive culture industry; according to these texts, the more folks ingest and bathe in this replenishing source, the more powerful “they” (presumably the fountain people) become. Despite its deadpan reductiveness, the work summons a number of associations, perhaps the strongest

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