Francesco Vezzoli

Gagosian | Rome

Francesco Vezzoli’s exhibitions are always a mix of high and low—apparently banal but in reality dense with sophisticated citations—or at least they have a knack for calling on the right references at the right moment. For “Greed, a New Fragrance by Francesco Vezzoli,” the large oval room of Gagosian Rome was converted into a luxury showroom, with an almost perfect transformation of the environment that recalled the installations of Guillaume Bijl. The walls were entirely draped in red velvet, and at the center of the gallery was an enormous perfume bottle, called Greed, the Perfume That Doesn’t Exist, 2009—perhaps because the liquid in the bottle is actually whiskey. The flacon’s format imitates the one used by Duchamp for his Belle Haleine, eau de voilette, 1921, in which a photo by Man Ray, serving as a label, portrayed the artist as his feminine alter ego Rrose Sélavy; here Vezzoli

to keep reading

Artforum print subscribers have full access to this article. Please sign in below.

Not registered for Register here.

SUBSCRIBE NOW and save up to 65% off the newsstand price for full online access to this issue and our archive.

Order the ONLINE EDITION for $5.99.

* This rate applies to U.S. domestic subscriptions.