Buenos Aires

Sergio De Loof

miau miau

A prince and a pauper, Sergio De Loof has been a luminary in the Buenos Aires scene since the 1980s, an artist with an unusual ability to captivate the fashion world, the underground, and the intellectual establishment. He founded mythical bars like Bolivia and discos like El Dorado, decorating the places himself by fusing the garbage found on the streets with runway fashion and transforming everything into an installation. He designed clothes out of discarded materials and later edited Wipe, an arty magazine the size of a folded handkerchief. De Loof once proclaimed himself a scavenger with a good eye; his style was of major influence to galleries such as Belleza y Felicidad, an art outpost that successfully captured street vitality and highbrow collectors. All the while he has been creating objects that fall within a category of his own invention, “trash rococó”: objects of glamorous

to keep reading

Artforum print subscribers have full access to this article. If you are a subscriber, sign in below.

Not registered for artforum.com? Register here.

SUBSCRIBE NOW for only $50 a year—65% off the newsstand price—and receive the print magazine plus full online access to this issue and our archive.*

Order the PRINT EDITION of the Summer 2009 issue for $17 or the ONLINE EDITION for $5.99.

* This rate applies to U.S. domestic subscriptions.