During Art Basel, the first issue of PROVENCE, “An Eight-Issue Magazine Dedicated to Hobbies” was launched by Daiga Grantina, Tobias Kaspar, and Hannes Loichinger at a neighborhood café. It was accompanied by an exhibition, curated by Egija Inzule, that stayed on view for five days. The entire project succeeded as an ingenious gesamtkonzeption.

Nowadays, it is rare for cultural players to indulge in hobbies that are not connected to their work. All activities tend to contribute to the production of a trademark identity, a dual instrumentalization of work and leisure that is the result of the