Jordan Wolfson

Johann König

One’s first impression of Jordan Wolfson’s new video Con Leche, 2009, is likely to be: How very strange. This is primarily because of the video’s choice of “protagonists,” cutesy Diet Coke bottles on little legs drawn as comic-strip figures. But initial smirks soon give way to perplexity as one realizes that these bottles contain not a dark soda but rather white milk—“con leche,” in other words, just as the title promises. And the live-action video backdrop that Wolfson’s animated bottles wander through—sometimes all alone, sometimes in single file, in little groups, or as an entire army in formation—provides a gloomy contrast to the gesture of cuteness: deserted inner-city streets and abandoned industrial ruins in the heart of Detroit. The little bowlegged creatures march like clockwork, their bare feet slapping the cracked asphalt, and the milk sloshes from their narrow necks in

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