Mores McWreath

CUE Art Foundation

Mores McWreath’s video Remain, 2009, takes place in a monochromatic retail wasteland, a rubble-filled, computer-generated landscape, recalling a Best Buy warehouse after a riot. Announced by an electronic chime, the artist appears in this charmless CGI interior to deliver gnomic and self help–inflected pronouncements. Dressed like a sales associate, in khaki trousers (with the size sticker still attached) and shapeless polo shirt, with his head neatly shaved and a microphone attached to his lapel, he seems perfectly harmless, but the irony quotient of his words is hard to measure: He alternately flatters and bullies; there is a defensive cast to his posture, a slight sneer that accompanies the assertion “fashion is all about self-expression”; sometimes his advice is delivered with mounting urgency, as is a brief speech that could have been excerpted from a middle-management lecture on

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