new-york

PROW

Sara Meltzer Gallery

We all now know better than to believe in the myth of the artist working alone in her studio. But what of the supposed alternative, the idea of a collective happily plugging away on a shared project? prow, a collaborative entity whose name is a combination of the initials of the group’s primary constituents, Peter Rostovsky and Olav Westphalen, staged two separate exhibitions in New York this winter. Both shows were produced by, and dealt with, cooperative enterprise. But whether they were promoting or satirizing it remained intriguingly ambiguous.

PROW claim that they are modeled after a Hollywood production studio, but with one exception: They have no hierarchy. (To realize their projects, prow are assisted by a large cast of helpers, all of whom get credit.) The show at Sara Meltzer Gallery was titled “The Prequel” and opened with light boxes of fake movie posters advertising sequels to

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