New York


Peter Blum Gallery

Since 1993, the three-person Danish art collective Superflex have been encouraging locally driven, globally networked forms of self-organized cultural and economic labor in order to counter the abstractive tendencies of post-Fordist global capitalism. A well-known project is Guaraná Power, 2003–, an actual soda for sale and consumption, which Superflex are producing in collaboration with a cooperative of guarana farmers in the Brazilian Amazon. They have also tested the possibility of “free” economic exchange, for instance with FREE SHOP, 2003–, wherein real shops are temporarily converted into places in which goods or services can be “purchased” free of charge.

By contrast, for “Flooded McDonald’s,” Superflex’s first “solo” show in New York, the collective presented three video works: Burning Car, 2008; The Financial Crisis (I–IV), 2009; and Flooded McDonald’s, 2009. The first is a deadpan,

to keep reading

Artforum print subscribers have full access to this article. Please sign in below.

Not registered for Register here.

SUBSCRIBE NOW and save up to 65% off the newsstand price for full online access to this issue and our archive.

Order the PRINT EDITION of the April 2010 issue for $17 or the ONLINE EDITION for $5.99.

* This rate applies to U.S. domestic subscriptions.