new-york

Superflex

Peter Blum Gallery

Since 1993, the three-person Danish art collective Superflex have been encouraging locally driven, globally networked forms of self-organized cultural and economic labor in order to counter the abstractive tendencies of post-Fordist global capitalism. A well-known project is Guaraná Power, 2003–, an actual soda for sale and consumption, which Superflex are producing in collaboration with a cooperative of guarana farmers in the Brazilian Amazon. They have also tested the possibility of “free” economic exchange, for instance with FREE SHOP, 2003–, wherein real shops are temporarily converted into places in which goods or services can be “purchased” free of charge.

By contrast, for “Flooded McDonald’s,” Superflex’s first “solo” show in New York, the collective presented three video works: Burning Car, 2008; The Financial Crisis (I–IV), 2009; and Flooded McDonald’s, 2009. The first is a deadpan,

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