View of “Tobias Madison,” 2010.

View of “Tobias Madison,” 2010.

Tobias Madison

Kunstverein München

View of “Tobias Madison,” 2010.

The title of Tobias Madison’s recent show was the tautological mantra “Do It to Do It,” a phrase borrowed from Donald Trump’s 1987 book, The Art of the Deal. This information—presented in the small accompanying catalogue—laid a trail from the outset: The exhibition was likely to be about the entrepreneurial side of making art and being an artist. Entering the show itself, one was immediately struck by the large number of collaborations, for example, Bora Bora Structure for Munich, 2010, created in collaboration with Kaspar Müller: hammocklike seats and other objects, all made of bamboo, carabiners, climbing ropes, and beads—art made of projections of the exotic and foreign along with the emblems of a booming outdoor industry that, in this age of ubiquitous network capitalism, promotes belief in the illusion of “self-discovery” in the isolation of natural surroundings.

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