los-angeles

Eduardo Consuegra, Untitled (2%), 2011, framed magazine pages, 24 1/2 x 26 1/2".

Eduardo Consuegra

Richard Telles Fine Art

Eduardo Consuegra, Untitled (2%), 2011, framed magazine pages, 24 1/2 x 26 1/2".

Eduardo Consuegra’s Untitled (2%), 2011, is a tidy combine of two vintage magazines, each opened to an advertisement for food: The larger of the two offers a full spread for Kellogg’s Corn Flakes; the smaller single-page ad that overlays it advertises the Colombian chocolate bar Colombina Muuu. Though the ad copy for each is written in a different language, both campaigns depict a comparably wholesome, Anglo-looking boy roughly twelve years of age holding the product under the calligraphic type of each brand name. The juxtaposition is so effortless that to call the work a collage might be to drastically misread Consuegra’s simple and seemingly impassive process, one that, if anything, aims to diminish the artist’s hand—indeed, the printed pages are even left intact, still collated and bound inside their magazines. But the pairing of corn-fed North America and cocoa-abundant

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