If you’re still drinking the Kool-Aid and believe in the lone genius maker of masterpieces—like Kirk Douglas’s van Gogh in Lust for Life—you get your kicks when the artist looks up wide-eyed as inspiration knocks on his back door. Eureka! And there it is, another new idea in the long succession of new ideas. But is that really the way creativity happens? Neuroscientists agree with philosophers: not really. Creativity and innovation are not single events but complex networks of many ideas and influences that take time to gestate. Ideas just seem to pop up out of the blue. Andrea Zittel’s