new-york

Rancourt/Yatsuk, Black Diamond, 2011. Performance view, October 27, 2011. Buddy Budansky (Justin Rancourt).

Rancourt/Yatsuk

Kate Werble Gallery

Rancourt/Yatsuk, Black Diamond, 2011. Performance view, October 27, 2011. Buddy Budansky (Justin Rancourt).

The commodity promises so very much. It beats a drum of necessity—fulfilling real requirements for food, housing, and clothing—yet it sings a cloying song of desires beyond need, converting ineffable longings into cold, hard cash on the barrelhead. Justin Rancourt and Chuck Yatsuk’s recent performances, including the ninety-minute live action Black Diamond, 2011, explore the commodity’s interpellation of subjects as buyers, probing the gap between its claims of pleasure and contentment and the struggle to find an identity outside of consumption. The show is about a pyramid scheme and its cast of huckster salesmen (con artists, really). Rancourt and Yatsuk enact roles of slick and not-so-slick promoters of a multilevel marketing scheme—the business model associated with Tupperware or neighborhood Avon cosmetics sales parties—that hawks “Omega Club Amazon Blend”

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