reviews

Dave McKenzie, We Shall Overcome, 2004, video, color, 5 minutes 46 seconds.

Dave McKenzie

Dave McKenzie, We Shall Overcome, 2004, video, color, 5 minutes 46 seconds.

A STUDENT in my performance class at Northwestern University recently gave a short presentation on Bruce Nauman’s work. His investigations brought him into contact with Alison Chernick’s video James Franco as Bruce Nauman, 2010, in which Franco performs, or reperforms, Nauman’s Art Make-Up, No. 1: White, 1967. Before beginning his presentation, the student asked the class which clip—the Nauman or the Franco—they wanted to see first. The majority of the class preferred Franco.

They likely chose him because he is . . . popular. He is also digital, and his presentation across multiple formats is not only socially acceptable but easy to process (mechanically and palatably). Clearly, the students’ relationship with Franco has everything to do with his appearance on television, film, and the Internet. His image is essentially already in syndication. Still, this is not about

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