new-york

Phil Collins, This Unfortunate Thing Between Us (detail), 2011, production still from a 60-minute color video component of a mixed-media installation.

Phil Collins

Tanya Bonakdar Gallery

Phil Collins, This Unfortunate Thing Between Us (detail), 2011, production still from a 60-minute color video component of a mixed-media installation.

In 1998, an influential article in the Harvard Business Review introduced the phrase “experience economy”; in the years since, billing a product or service as an “event” of “memorable” or “transformative” effect has become the pervasive rhetoric of marketing. In 2011, Phil Collins created the idiosyncratic home-shopping channel TUTBU.TV, offering television viewers an opportunity to purchase and then star in selected experiences as though they were exchangeable commodities. Yet these experiences, when mediated through the hyperbolic theater of TV sales, delivered not only “memories” but perverse forms of catharsis and mortification.

Hosted by a troupe of outlandish pitchmen and pitchwomen, sundry porn workers, and a few laconic musicians, the two-night affair was broadcast live from a Berlin theater on German national television. The first evening consisted of an hour of promotions

Sign-in to keep reading

Artforum print subscribers have full access to this article. If you are a subscriber, sign in below.

Not registered for artforum.com? Register here.

SUBSCRIBE NOW for only $50 a year—65% off the newsstand price—and get the print magazine plus full online access to this issue and our archive.*

Order the PRINT EDITION of the November 2013 issue for $17 or the ONLINE EDITION for $5.99.

* This rate applies to U.S. domestic subscriptions.