Roe Ethridge, Gisele on the Phone, 2013, C-print, 34 7/8 x 45 3/4".

Roe Ethridge

Capitain Petzel

Roe Ethridge, Gisele on the Phone, 2013, C-print, 34 7/8 x 45 3/4".

Roe Ethridge’s Berlin exhibition “Sacrifice Your Body” overlapped with his identically titled exhibition at Andrew Kreps Gallery in New York, each show comprising a different “edit” of a group of recently produced photographs also found in his book Sacrifice Your Body (2013). This is to say that Ethridge is working with a more or less familiar artistic procedure: the task of editing his own photographic production. Prominent tropes in Ethridge’s current iconography still include his well-known styling of both people and objects as if they were consumer products; thus, several images borrow the high production value of product photography or fashion editorials and evoke a diffuse sense of desire for models and luxury commodities. But the exhibition also included a significant number of less sharp, low-gloss images depicting more haphazard tableaux mainly located outside the

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