View of “Katja Novitskova,” 2014.

View of “Katja Novitskova,” 2014.

Katja Novitskova

Kraupa-Tuskany Zeidler

View of “Katja Novitskova,” 2014.

The always-increasing pace of technology has left us adrift on an ever-stormier ocean of digital imagery. How do we stay afloat? By training ourselves to become more attentive, proposes Katja Novitskova, who was born in Tallinn, Estonia, and lives in Amsterdam and Berlin. After all, this is what has enabled human survival since time immemorial. When there’s a branch on the ground, we tend to see a snake: We err on the side of caution. But how to do this today, amid a flood of digital images? Novitskova is interested, she says, in how “media actively redefines the world and culture, and everything,” and this investigation was at the heart of her recent solo exhibition “Spirit, Curiosity and Opportunity.”

Growth Potentials (Mars) (all works cited 2014), consists of five bright-red arrows—digital prints on pieces of very artificial-looking film roughly cut to match their outlines

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