Mark Leckey
MoMA PS1
HERE’S THE BAIT AND SWITCH: Each new technology that further isolates individuals first promises to connect them. It was film’s potential to organize collective perception that so excited Walter Benjamin: “The ancient truth expressed by Heraclitus, that those who are awake have a world in common while each sleeper has a world of his own, has been invalidated by film,” he wrote, “and less by depicting the dream world itself than by creating figures of collective dream, such as the globe-encircling Mickey Mouse.” Alone together in the darkened theater, the proletariat would commune with new totems.