Buenos Aires

Ad Minoliti, Untitled, 2017, ink-jet print on canvas, 59 × 39 3⁄8". From the series “Play C,” 2017.

Ad Minoliti, Untitled, 2017, ink-jet print on canvas, 59 × 39 3⁄8". From the series “Play C,” 2017.

Ad Minoliti

Museo de Arte Moderno Buenos Aires (MAMBA)

Peluche is one of those Spanish words that can’t quite be translated. It holds many meanings: stuffed animal, cuddly toy, teddy bear; plushy, plush, or soft. The title of Ad Minoliti’s first major exhibition, “Museo peluche,” refers to all of these simultaneously. Its official translation, “Soft Museum,” would best convey the Argentinean artist’s intention if soft were made active, in the sense of softening the museum. Minoliti envisioned the hermetic and didactic white cube as a sala de juegos, or game room: They painted the walls and geometric shapes on them violet, green, orange, and brown (each a color associated with a national activist group), sometimes adding the cute eyes and mouths of imagined critters. Paintings are placed directly on the floor, like tossed-aside playthings, for instance Cherry, 2019, an oblong red rug atop which is placed a print on canvas. Carpeted areas like

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