Bruce and Norman Yonemoto
Kunstverein in Hamburg
At the end of Bruce and Norman Yonemoto’s film Made in Hollywood, 1990, Patricia Arquette, who plays a Dorothy-like aspiring actress looking for Oz in Los Angeles, earnestly addresses the camera: “We’ve been lost, Matt, we’ve been trying to find our way home down the wrong path. I don’t want to be in movies. There’s only one place where I can find the world I’m looking for. . . . It’s the commercials!” This concluding punch line—suggesting that TV advertising is the place of “real families and real love”—is emblematic of the Yonemoto brothers’ campy and deadpan subversion of narrative structures,